Thursday, April 1, 2010
We are interested in selling to you, not to your customer.
As the image of private label changes in the eye of the consumer, traditional retailers are being forced to step up the competition in order to stay ahead of private label sales.The image of private label has changed in consumers' minds from purely a low-price option to a set of products that offer quality and value.
As these products are increasingly being stocked and promoted within value channels, traditional retailers must look for ways to stay ahead and even reposition their house brands as the best of both--quality and value."
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# posted by . @ 3:31 PM 
